Successful ICC conference on Facilitating Trade in the Digital Economy attracts more than 125 participants from 24 countries
- Category: Digital Economy
Paris, 16 April 2014
Business and government representatives came together from across the world in Geneva on 8-9 April 2014 to investigate how electronic systems can replace paper-based trade and administrative processes in key business areas such as customs, taxation and public procurement.
Many leading experts from governments in emerging and industrialized markets, digital economy user companies, information and communications technology (ICT) provider organizations, law firms, as well as business and intergovernmental organizations came together to share their vision on how stakeholders can work together to develop Internet governance and apply practical standards and principles needed for efficient paperless trade.
According to Jean-Guy Carrier, Secretary General, International Chamber of Commerce, who opened the ICC conference: “A more coordinated international approach to digital interactions would improve trade flows considerably.”
- Category: Newsletter
- Category: Marketing & Advertising
Paris, 13 March 2014
A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol. By clarifying how existing global principles should be applied in practice, the ICC Framework for Responsible Marketing Communications of Alcohol (The Framework) offers companies and self-regulatory bodies a guide for bolstering responsible practice across markets. It will also serve as the basis for developing self-regulatory rules for marketing alcohol where these do not exist.
The Framework was developed by the body of global experts responsible for developing and updating the Consolidated ICC Code of Advertising and Marketing Communications Practice, which serves as the gold standard for most national and sectoral self-regulation.
“The Framework takes principles, such as social responsibility, and spells out what it means when developing or assessing an alcohol marketing communication,” said Oliver Gray, Co-Chair of ICC’s Code Revision Task Force that drafted the Framework and Executive Director of the European Advertising Standards Alliance. “So whether you are marketing beer in Japan, wine in Argentina or spirits in the US, promoting your product as a means for social success, performance in sport or attractiveness to the opposite sex is not an acceptable practice. And for self-regulatory organizations reviewing advertisements to enforce those principles, this extra clarity will be invaluable.”